Developing a Marketing Plan: Turning Strategy into Action
A strong strategy means nothing without clear execution. This final session in the series will show you how to turn insight into impact by building a practical marketing plan that drives results and wins support across your business.
You’ll learn how to prioritise actions, allocate budgets, and align your team behind shared goals. The session focuses on creating a structured roadmap that keeps your marketing focused, measurable, and adaptable.
What You’ll Learn
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The key elements of an effective marketing plan
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How to link goals to tactics, timelines, and KPIs
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How to prioritise when resources are tight
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Ways to keep your plan flexible and aligned with business needs
Who Should Attend
Marketing directors, business owners, and strategy leads ready to move from planning to performance and deliver real results.
