What Every Kent Business Owner Gets Wrong About Networking (And How to Fix It)
If you’re running a business in Kent and you’ve ever thought, “Networking just isn’t my thing,” you’re not alone. Plenty of local entrepreneurs avoid networking events-or turn up and leave underwhelmed. But in 2025, with so many Kent-based meetups and business shows happening every week, avoiding them altogether could be holding your business back.
This article busts some of the most common myths and mistakes local business owners make about networking-and shows you how to get more from it, even if you’re a total beginner.
“Networking is just for salespeople”
This is one of the biggest misconceptions. While networking can lead to sales, it’s not just about pitching. In Kent especially, many events focus on relationships first. They’re about meeting like-minded people, learning what’s happening in your industry or area, and becoming part of a supportive business community. Some of the most valuable connections you make won’t be customers-they’ll be collaborators, mentors, or people who send you referrals months down the line.
“It’s too awkward-I never know what to say”
Awkward silences are everyone’s fear, but most Kent networking events are surprisingly relaxed. In fact, most attendees are small business owners just like you-nervous but friendly. You don’t need a polished sales pitch. Just be curious, ask questions, and speak from the heart about what you do and who you help. A simple “What brings you here today?” or “What kind of clients do you work with?” goes a long way.
“I tried it once and it was a waste of time”
One bad event doesn’t mean networking doesn’t work. Maybe the event wasn’t the right fit, or you didn’t stay long enough to build momentum. Like any marketing, networking takes consistency. Many Kent business owners say it was their second or third visit to a group where the real value kicked in. People need to see your face more than once to remember you. Show up regularly, follow up with the people you meet, and give it a fair go.
“It’s all very cliquey – I don’t feel welcome”
Some events can feel like a private club at first. But many Kent-based organisers actively make space for newcomers-often assigning hosts or using structured formats to help everyone mix. The key is choosing the right event style. If open mingling feels tough, try a structured breakfast group or a themed meetup with smaller groups. And remember: most regulars were first-timers once too. Most will happily bring you into the conversation if you show a little initiative.
“I’m too busy to spend time chatting”
Time is tight for every business owner-but if networking is done right, it’s not just chatting. It’s marketing. It’s brand-building. It’s word-of-mouth in action. Many Kent entrepreneurs say a single introduction at a local event led to their best client of the year. Can you afford not to spend one hour a week on something that might open doors like that?
“Networking doesn’t work for my type of business”
Whether you’re a consultant, tradesperson, shop owner, or creative-networking works. You just have to pick the right type of event and goal. If you’re B2B, you’ll want business-focused groups or expos. If you’re B2C, local fairs or community-led meetups can build your reputation fast. You don’t need to leave with a lead every time-just planting seeds and showing up can grow your reputation more than you think.
So, how do you fix it?
- Start with low-pressure events – Try informal coffee mornings or networking breakfasts where people go to connect, not just to sell.
- Set a simple goal – Aim to meet three new people. Don’t pressure yourself to ‘perform’ or pitch.
- Follow up – A quick message on LinkedIn or email afterwards keeps the conversation going.
- Be consistent – Attend regularly and you’ll build a recognisable face and a trustworthy brand.
- Choose events that suit your style – Whether you prefer structured or social, Kent has events that match every personality type.
Networking isn’t a magic bullet-but it is one of the simplest, lowest-cost ways to build real business momentum in Kent. Don’t let outdated ideas hold you back. With the right approach and mindset, it can become one of the most rewarding parts of growing your business.
