How to Make Your Service Business Stand Out & Attract Better EnquiriesThursday 19th November 2026

Free Online Marketing and PR Event to Help Small Businesses Attract Better Enquiries

Small business owners across Kent are invited to join a free online event exploring how effective marketing and PR can help service-based businesses attract more of the right enquiries, build trust and stand out from their competitors.

Hosted by Kent-based small business marketing consultant Catherine McManus and PR specialist Wendy Roberts, the event will offer practical advice for businesses looking to improve their visibility, reputation and marketing results without necessarily increasing their spending.

Today's customers often research a business across several platforms before making contact. From websites and Google Business Profiles to online reviews, social media and wider online coverage, every interaction can influence whether a potential customer decides to enquire.

But increasing marketing activity or spending more money isn't always the answer. Businesses also need to communicate clearly who they help, what makes them different and why customers should choose them.

Catherine will explore the marketing foundations that help service-based businesses attract and convert more of the right enquiries, including understanding their target audience, positioning, the customer journey, trust signals and conversion.

Wendy will share practical PR strategies to help small businesses improve their visibility, strengthen their credibility and build a positive reputation, demonstrating how PR can complement marketing activities.

The free online event is aimed at small business owners and service providers across Kent and the UK, particularly those who rely on trust, reputation and strong customer relationships to attract new business.

Both speakers have extensive experience supporting smaller businesses and will focus on useful, achievable ideas that attendees can apply to their own marketing and PR.

Event details

Date: Thursday 19th November

Time: 5pm

Location: Online

Cost: Free

Find out more and register: https://smallbusinessmarketingconsultant.co.uk/marketing-events/